Boost your programmatic superpowers with our supply side platform development services that build an automated adtech platform for publishers. Manage your ad inventory like a pro and maximize revenue with our next-gen SSPs that support real-time auctions, header bidding, and give publishers complete control over their ad placements. We design and engineer scalable, high-performance SSPs that connect publishers directly with demand-side platforms and advertisers.
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5X Ad-selling efficiency with an advanced supply side platform built for modern publishers!
Modern publishers need intelligent, adaptive SSPs that respond in real time to demand shifts, pricing signals, and evolving privacy regulations. Our custom SSP development services help publishers build supply side platforms that reduce reliance on third-party intermediaries and improve fill rates, CPMs, and overall yield. Need an ultra-low latency SSP built for scale? Tuvoc’s engineers build supply-side platform software to specific publisher models, including media houses, app publishers, CTV networks, and niche content platforms.
Our core SSP development includes real-time auction engines, inventory and placement management, demand source orchestration, and advanced pricing and yield optimization to maximize publisher revenue and performance.
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Want to launch your own branded SSP quickly and confidently? Hire our white-label supply side platform development services that deliver fully customizable, market-ready SSP platforms designed for publishers and adtech companies. Expand in the supply side space with SSPs built for performance, flexibility, and advertising control.
Our programmatic SSP build services are designed for omnichannel monetisation. We empower publishers to manage and optimise their diverse inventory types across websites and mobile web, Android and iOS applications, video, OTT, and Connected TV (CTV) environments. Features of our SSPs include centralized inventory management, cross-device demand orchestration, real-time analytics and reporting, advanced floor price and yield controls, and privacy-compliant identity and consent management.
Our adtech supply side platform architecture is built for speed, reliability, and extensibility. When publishers seek efficient monetization for their programmatic advertising operations, they need bid request processors to handle high-throughput traffic, along with an auction and pricing engine for real-time decisioning. We create this type of architecture and its key components, including an inventory management system, a reporting and analytics module, traffic validation modules, etc.
Our SSP development solution company has adtech developers who are adept at providing seamless integration with header bidding frameworks and ad exchanges. Right from ensuring fair, real-time competition among multiple demand partners to implementing integrations that support both client-side and server-side header bidding, we build SSPs that connect publishers, leading ad exchanges, and DSPs.
Our SSPs leverage advanced yield-optimization and revenue-intelligence layers that analyze demand performance, auction dynamics, and pricing signals to maximize publisher revenue. The platform powers dynamic floor price management, real-time bid density analysis, and automated demand prioritization to make ad space selling decisions.
We build an advanced Private Marketplace (PMP) that empowers publishers to create premium, controlled deal environments with selected and trusted advertisers and agencies. We build SSP modules that support custom pricing models. We provide real-time deal activation and modification capabilities, as well as deep integration with DSPs and agency buying platforms. We develop PMPs that are in substantial compliance with brand safety and privacy standards.
Understanding analytics on your ad inventory sales performance, revenue, and space utilization is helpful for further optimization and improvement. We design dashboards that show publisher analytics, inventory performance, and monetization outcomes across the SSP. SSP dashboards provide real-time visibility into CPM trends, a clear comparison of demand sources, latency, timeout behavior, and overall auction health.
SSP platforms developed by Tuvoc incorporate comprehensive ad quality control and compliance measures. Add features for protecting publisher inventory. From inappropriate content blocking to bot and invalid traffic detection, we create platforms that integrate GDPR, CCPA, and other industry standards. Fraud-detection integrations and transparent audit logs and alerts, helping publishers proactively manage risk and uphold quality across the programmatic supply chain.
We develop mobile app-based SSP solutions for publishers who want to monetize their in-app ad space. Our SSP offerings include lightweight, latency-optimized mobile auctions to ensure a smooth user experience. The platform supports advanced mobile-specific fraud detection.
We provide ongoing support to ensure your SSP remains stable and friction-free with continuous high performance. From proactive monitoring of the performance to scaling support or updates as per market or compliance requirements, we provide ongoing support to SSPs developed by us. We keep an eye on the latest industry standards and upgrade your SSPs if required.
Driving measurable revenue growth and yield optimization for publishers through scalable, high-performance SSP platforms built for the future of programmatic advertising.
A global digital media company managing thousands of premium content websites faced serious challenges in maximizing advertising revenue and maintaining high fill rates using third-party monetization tools. They needed a custom supply side platform to gain full control over their inventory, improve yield optimization, and protect their ecosystem from ad fraud.
The off-the-shelf monetization platforms lacked flexibility, offered limited transparency, and failed to optimize CPMs in real time. The publisher also struggled with invalid traffic, inconsistent ad delivery, and poor visibility into inventory performance, leading to lost revenue and reduced advertiser trust.
We built a custom enterprise-grade SSP with real-time bidding, dynamic floor pricing, advanced inventory controls, fraud prevention systems, and a scalable cloud architecture capable of processing billions of ad requests per day. The platform provided full reporting transparency and automated yield optimization.
A fast-growing mobile app network struggled to effectively monetize its inventory using generic SSP tools that could not scale with its rapidly increasing user base. The company required a custom supply side platform to improve yield, ensure low-latency ad delivery, and maintain superior user experience.
The existing tools failed during traffic spikes, delivered inconsistent revenue, and exposed the network to fraudulent impressions. The company lacked advanced optimization features and detailed analytics, limiting strategic decision-making.
We developed a cloud-native SSP with distributed architecture, real-time yield optimization, intelligent caching, automated performance scaling, and robust fraud detection. The solution enabled seamless integration with multiple demand partners and provided real-time performance dashboards.
An emerging AdTech startup wanted to launch its own monetization ecosystem but lacked the infrastructure and optimization capabilities required to compete with established SSP providers. They needed a flexible white-label SSP to accelerate go-to-market and onboard publishers quickly.
The startup relied on fragmented third-party solutions that offered minimal customization, weak reporting tools, and poor scalability. This limited their ability to attract premium publishers and advertisers.
We delivered a fully customizable white-label SSP featuring real-time bidding, partner management tools, advanced yield optimization, fraud prevention, and comprehensive reporting. The platform was designed with high scalability and rapid onboarding capabilities.
Tuvoc Technologies delivered on time and was responsive. Their commitment to delivering high-quality solutions and forging long-term relationships with customers was outstanding. Following the platform launch, we observed a 40% increase in user engagement and a 25% rise in customer satisfaction.
Tuvoc Technologies delivered a secure and highly efficient web platform for financial management, boosting user participation by 40% and reducing transaction times by 50%. The team used Agile methodologies, was highly responsive, and quickly adapted to changes. The team's expertise stood out.
Thank you, team, for your service. You did a fantastic job. I've worked with many teams on software development projects, but this one gave me an overwhelming experience. You guys really gave us experience like family and friends, more than any professional relationship. Thank you so much again. Keep it up.
We have worked with Tuvoc for several years, and they have consistently delivered high-quality work on time. Their diligence, attention to detail, and proactive communication have made them a reliable partner in developing and maintaining our product's performance.
Thanks to Tuvoc Technologies’ work, the client saw a 40% increase in online transactions, a 25% increase in customer retention, and a 30% reduction in transaction processing time. The team was responsive, attentive, and customer-oriented. They maintained clear and consistent communication.
From real-time auctions to advanced yield optimization, we develop SSPs that power premium publisher monetization at scale.
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A modern adTech supply side platform must go beyond basic auctions. Our SSPs include advanced features ranging from yield intelligent yield optimization to ad quality controls.
Intelligent Yield Optimization is the process by which every ad impression is sold at the highest level. By continuously analyzing auction signals, buyer behavior, and market conditions, the platform improves fill rates and revenue.
Integrated advanced forecasting and ML models assist in yield optimization.
Publishers get features that control ad quality, help block unwanted ad requests, and enable category-wise ad blocking. We strive to develop SSPs that are compliant, safe, and fully compliant with all required ad quality controls. The platform supports domain- and advertiser-level filtering.
RTB Auction Engine powers instantaneous bidding across multiple demand sources. It processes millions of bid requests per second with ultra-low latency. Tuvoc’s ad tech engineers add advanced decisioning logic that selects the most valuable bid while respecting floor prices and deal priorities.
Dynamic floor-pricing features integrated by Tuvoc’s SSP development team enable publishers to set, test, and optimize price floors by geography, device type, format, and buyer behavior. Automated rules and AI-driven recommendations further help protect inventory value.
No issues of poor-quality ads displayed on your web properties with built-in fraud detection features. Also, ensure your SSPs comply with laws and privacy standards such as GDPR, CCPA, and IAB. We help publishers maintain the trust advertisers have in their esteemed platform.
Our SSPs include reporting modules that enable publishers to monitor revenue trends, fill rates, inventory utilization, demand performance, and more in real time. If you need a granular-level breakdown, we can do that too. Moreover, we add automated alerts to help you identify monetization opportunities.
The SSP process begins when publishers onboard their digital properties, such as websites, mobile apps, or CTV channels. Within the platform, publishers define ad placements, formats, safety measures, floor prices, and monetisation rules. The SSP then standardises and structures this inventory into sellable ad units, which are displayed to multiple demand sources.
When a user visits a webpage, opens a mobile app, or streams video content on any platform (an impression), the SSP generates an ad request for the available impression and sends it to demand-side platforms. To ensure compliant and relevant bidding from DSPs, this request includes contextual signals such as device type, ad size, content category, location, and privacy consent status.
The SSP notifies demand partners by sending bid requests to ad exchanges, DSPs, and header bidding partners for the available impression. These requests are distributed simultaneously to promote fair competition and maximise bid density within the auction. The SSP applies routing logic and prioritization rules to ensure the most relevant demand sources are engaged for the ad opportunity.
As bids are received, the SSP evaluates them in real time by comparing bid prices, advertiser quality, historical performance, and publisher-defined rules. The platform determines the actual value of each impression, the reliability of the demand partner, and ad compliance.
The SSP executes a real-time auction within milliseconds, evaluates all eligible bids, and selects the highest qualifying bid that meets or exceeds the defined floor price. Latency thresholds and timeout controls are applied to preserve user experience. Detailed auction data is logged for reporting and continuous optimization purposes.
Once the auction concludes, the SSP selects the winning creative and prepares it for delivery to the user. Before serving, the platform applies brand safety checks, creative validation, and compliance filters to ensure alignment with publisher policies and regulatory requirements. Creative attributes such as size, format, and rendering compatibility are verified to prevent delivery issues.
The approved ad is delivered to the publisher’s website, mobile app, or streaming environment in the correct format and placement. The SSP ensures smooth rendering across devices, low latency, and a consistent user experience. Viewability, playback, and interaction requirements are monitored to ensure compliance with publisher standards.
A supply side platform is a comprehensive software designed to track impressions, bids, wins, fill rates, and revenue in real time. SSPs provide reports on demand partners, ad formats, and placements. It also captures viewability, engagement, and delivery metrics to assess inventory quality and advertiser value.
Using live performance signals, the SSP continuously refines floor prices, demand prioritization, and auction logic. Advanced yield optimisation models evaluate factors such as buyer behaviour, inventory performance, and market conditions to determine optimal pricing strategies. Dynamic adjustments are applied at the placement to maximise yield.
Behind every project is a business challenge solved and measurable results delivered. Explore how our custom software solutions have transformed operations and created competitive advantages for our clients.
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As a custom software development company, our experts stay updated with the industrial compliances and security protocols to provide smooth performance and optimized workflow.
This compliance is designed to protect the personal data of California residents. CCPA compliance enables data accessibility, deletion, and provides full proof control over it.
Specifically for EU personal data, the GDPR ensures data security and explicit consent for the use of data. It also involves the rights of users to access and remove their personal data. It also implies strong data encryption methods and easy auditability.
For custom software development in the healthcare sector, implementing HIPAA compliance is necessary when dealing with patients’ data. Our experts aim to provide HIPAA compliant app development services to create advanced EHR systems, patient portals, and telemedicine software.
If your software handle credit card transactions, it must comply with PCI DSS requirements. It mainly involves securely storing and transmitting payment data, managing authentication, and performing regular security audits.
SOC 2 is the core compliance framework for custom software developed to manage enterprise data. Our software development process includes secure architecture, user access management, incident logging, and availability monitoring to meet SOC 2 readiness.
When building software for US government contracts or agencies, FISMA compliance is important to implement. It mandates strict security controls, system categorization, and continuous risk assessment. Our developers work within NIST guidelines, ensuring your custom software solution meets federal-level security requirements.
Custom software should be easily accessible to everyone, including users with disabilities. The WCAG and ADA require digital solutions to support screen readers, keyboard navigation, and visual accessibility features. We follow the comprehensive guidelines of compliance to make it legally compliant.
Tuvoc’s adtech experts eliminate cross-device fragmentation by building multi-platform compliant SSPs. Our multi-channel SSP development empowers publishers to monetize their ad inventory across multiple platforms, from web display, video, and mobile apps to CTV.
Tuvoc builds Display SSPs for banner and rich media management. Our solutions feature dynamic floor price optimization and granular controls at the domain and ad slot levels. We integrate viewability and brand-safety filters, plus real-time demand partner comparison tools, to help publishers maximize yield and prioritize profitable revenue streams.
Our Video and CTV SSP capabilities support in-stream, out-stream, and Connected TV inventory, ensure full compatibility with server-side ad insertion (SSAI), provide advanced video completion and engagement tracking, enable private marketplace and programmatic guaranteed deals, and prioritize access to premium video demand for maximum revenue and advertiser value.
Tuvoc builds specialized SSPs for programmatic audio and Digital Out-of-Home (DOOH) management. Engineered with time and location-based controls, these platforms use contextual demand matching. We integrate rigorous impression verification and delivery validation to provide advertisers with essential proof-of-play data for physical and audio assets.
We provide end-to-end development for mobile-first publishers, supporting SDK and server-side integrations. We implement granular demand controls to optimize user experience while integrating mobile-specific fraud and IVT detection. Our platforms utilize latency-optimized auctions to maintain high performance in demanding, high-traffic environments.
We design and engineer custom supply-side platform (SSP) solutions using proven best practices for programmatic advertising platform development, along with seamless integrations and advanced tech stacks. Our SSP development approach focuses on high-speed SSPs to enable faster auctions and bidding, and reliability without latency.
We assess publisher requirements to design a scalable SSP architecture and monetization strategy. It maps data flows and integration plans for DSPs and exchanges, establishing critical latency and throughput benchmarks to ensure the platform handles high-traffic volumes efficiently.
This phase focuses on building the real-time auction engine, pricing modules, and publisher dashboards. Development prioritizes high-speed data pipelines for impression tracking while optimizing caching and storage layers to ensure peak performance and accurate analytics.
In this phase, we implement OpenRTB and header bidding to integrate demand partners and PMPs. The platform undergoes rigorous load testing, security hardening, and publisher acceptance testing to ensure industry compliance and real-world reliability before launch.
The final stage covers production deployment, publisher onboarding, and training. Post-launch, the focus shifts to real-time monitoring, continuous yield optimization, and technical support to maintain long-term scalability and platform stability.
With over a decade of experience in AdTech engineering, Tuvoc delivers scalable and reliable supply side platform solutions. Backed by powerful tech stacks, experienced adtech developers, and deep knowledge of RTB and header bidding, we are the go-to team for supply side platform development.
We design and build high-scale, low-latency SSP architectures capable of processing massive bid volumes with millisecond-level response times. Our platforms are engineered to reliably handle traffic spikes, high-QPS environments, and multi-channel inventory.
Our SSP development adheres to best practices for programmatic supply platforms. We combine the benefits of fault-tolerant designs and embedded compliance standards to build future-ready SSPs.
Our experience extends to RTB compliance, deal and PMP management, and real-time decisioning at scale. With a strong focus on performance, transparency, and privacy-first design, we help publishers and AdTech businesses succeed in an increasingly sophisticated programmatic landscape.
By combining intelligent yield strategies with scalable, privacy-compliant architectures, our SSPs help publishers achieve consistent, long-term monetisation success in competitive programmatic markets.
With a focus on stability, scalability, and innovation, we ensure your SSP remains competitive, compliant, and revenue-efficient over the long term. Our team delivers ongoing technical support and proactive performance tuning.
An SSP (supply side Platform) is a programmatic advertising platform that helps publishers manage, sell, and optimize their ad inventory through real-time auctions connected to multiple demand sources. SSPs eliminate the impractical manual allocation of ad space on publishers’ web properties. SSPs pass the user’s browser request to the demand-side platform (available advertisers). Advertisers on DSPs bid based on preset criteria, and the highest bidders win the ad slot. This process lasts milliseconds only. Tuvoc’s expert team provides the best supply-side platform software development services customized for publishers.
Custom SSP development services helps publishers retain complete control over their features, pricing, auction logic, and bidding process. Instead of relying on third-party intermediaries, a custom SSP development solution offers self-hosting capabilities and full control over your SSP and its data. It provides better transparency and reporting features, and you can also integrate with your preferred demand partners.
Core features of a custom-made supply-side platform include real-time auction modules, header bidding support, ad inventory controls, analytics, fraud protection, and compliance.
SSPs developed by Tuvoc can integrate with DSPs, ad exchanges, and private marketplaces, etc., using OpenRTB protocols and APIs. We, as a professional ad tech development company, focus on low-latency, optimal auction performance, etc. to create seamless integrations.
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