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Stay updated with articles that share practical tips, industry news, and thoughtful commentary on digital trends.

Ad fraud prevention using custom algorithms to block bot traffic
AdTech
21 min read

Executive Takeaways Data Sovereignty: You cannot buy trust; you must engineer validation logic internally. Pre-Bid Defense: Blocking requests before bidding…

Retail Media Audience Extension for Off-Site Advertising
AdTech
24 min read

Executive Takeaways The Saturation Point:On-site inventory is mathematically finite; decoupling signal from surface is mandatory. The Arbitrage Opportunity:Retailer data creates…

Retail Media Network for Sponsored Products and Vendor Portals
AdTech
19 min read

EXCLUSIVE TAKEAWAYS Retail is Low Margin, Ads are High: RMNs exist solely to subsidize 5% retail margins with 90% media…