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Key Takeaways: Scale inevitably exposes rigidity in standard DSP infrastructures. Middleware introduces a choice layer separate from execution mechanisms. Agencies…
Exclusive Takeaways: AdTech auctions are complete in under 200 milliseconds before pages finish loading. Every intermediary layer between advertiser and…
Exclusive Key Takeaways: AdTech costs hide in middlemen taking 10-20% cuts. White-label platforms trap you with revenue share models. Building…
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