Tuvoc is a leading name in custom AdTech platform development, offering end-to-end advertising technology solutions for advertisers, publishers, and affiliate networks. Our expertise spans the entire digital advertising value chain, from ad serving infrastructure to development of real-time bidding (RTB) platforms, click tracking solutions, and publisher monetization tools. We help companies architect scalable, performance-driven AdTech platforms backed by a strong team of AdTech developers.
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Our solutions empower advertisers, publishers, and networks through tools that enable deeper visibility and control, directly linking ad interactions, clicks, conversions, and revenue. We use advanced technology to develop solutions for routing, tracking, and revenue sharing, and our decade-long work in the AdTech domain enables us to architect effective pipelines from clicks to conversions.
Explore our recently completed projects and how we have transformed the processes with a single custom solution.
A leading ad network approached Tuvoc to modernize its platform, which faced issues with scalability, real-time data processing, and ad fraud. The network’s goal was to build a robust, high-performance platform that could handle billions of transactions, improve monetization for publishers, and provide transparent analytics to advertisers.
The client’s existing platform struggled with low-latency bid processing and inaccurate revenue tracking. Integrating with multiple ad exchanges was complex, and the lack of a strong fraud detection system led to significant revenue loss from invalid traffic. The client also needed to provide granular analytics to advertisers and publishers for better performance optimization.
Tuvoc developed a custom AdTech platform with a real-time bidding (RTB) engine that processes millions of requests per second with minimal latency. We integrated a sophisticated fraud detection module and built a multi-touch attribution system for precise tracking. The new platform features customizable dashboards, advanced targeting controls, and a unified API for seamless integration with DSPs and SSPs, providing a comprehensive, scalable solution.
A rapidly expanding affiliate network needed a scalable platform to manage its thousands of affiliates and a complex offer ecosystem. They were facing issues with manual tracking, low offer relevance, and a lack of real-time insights, which hindered their ability to scale and maximize revenue.
The client’s legacy system was slowing down affiliate performance and making it difficult to onboard new partners. Manual offer management led to missed opportunities, while delayed reporting and inaccurate conversion tracking created distrust among affiliates. They needed an automated, AI-driven solution to adapt to market changes and boost EPC.
Tuvoc developed a custom affiliate platform with AI-driven offer recommendations and advanced click routing. We built a robust infrastructure for S2S (server-to-server) tracking and multi-touch attribution, providing real-time, transparent data. The new system includes dynamic coupon management and granular traffic segmentation to maximize relevance and improve clicks-to-revenue conversions.
A large publisher needed to build a custom SSP to gain better control over their ad inventory and maximize monetization. Their existing setup with third-party ad exchanges lacked transparency and robust yield optimization, resulting in lower CPMs and inefficient inventory management.
Tuvoc designed and built a custom SSP that allowed the publisher to connect directly with ad exchanges and DSPs. The platform includes features like real-time inventory allocation, dynamic floor pricing, and header bidding (both client-side and server-side). We also integrated AI-based yield optimization to ensure maximum monetization opportunities for every impression.
Using Bubble.io, we crafted a platform featuring real-time bidding, seamless CRM integration, customizable dashboards, and role-based user registration. The auction interface maintained precise 3-hour countdowns with live updates, while data from ZOHO CRM powered accurate listings, suggestions, and notifications. A clean UI with dashboards and timely alerts ensured a seamless and interactive experience.
Tuvoc built a scalable, AI-powered affiliate platform that not only met our needs but exceeded them. Their solution led to a 40% increase in EPC and gave us powerful offer recommendations. We also reduced our manual workload by 60%, allowing our team to focus on strategic growth.
The custom SSP Tuvoc built delivered remarkable results for our monetization strategy, including a 25% increase in CPM and an 80% improvement in inventory fill rate. Their expertise and collaborative approach made the entire process a seamless and successful partnership.
Thank you, team, for your service. You did a fantastic job. I worked with many teams for software development, but you guys gave me a really overwhelming experience. You guys really gave us experience like family and friends more than any professional relationship. Thank you so much again. Keep it up.
We have worked with Tuvoc for several years, and they have consistently delivered high-quality work on time. Their diligence, attention to detail, and proactive communication have made them a reliable partner to develop and maintain the performance of our product.
Thanks to Tuvoc Technologies’ work, the client saw a 40% increase in online transactions, a 25% increase in customer retention, and a 30% reduction in transaction processing time. The team was responsive, attentive, and customer oriented. They maintained clear and consistent communication.
Add transparency and accuracy to every click, impression, and conversion with custom AdTech software solutions.
Talk to our experts
Smart AI agents built for end-to-end ad automation and efficient campaign management. Our solutions use AI to enable campaigns to run according to predefined rules.
We develop AI/ML-powered campaign planning systems within AdTech platforms, which use algorithmic models to automate bid pacing, creative rotations, and targeting configurations based on input data.
Deploy a demand-side platform with real-time bidding integrations for programmatic ad delivery. Our frameworks feature frequency capping, header bidding, and yield optimization algorithms to maximize media value. AI engines dynamically adjust bids based on audience segments, contextual signals, and brand safety.
Integrate dynamic, creative personalization powered by AI-driven campaign optimization engines. With an ad server and tracking infrastructure, the system continually A/B tests messaging while incorporating offer recommendation engines to refine targeting.
We design and integrate AI/ML models into AdTech platforms for automated audience segmentation. These models process provided datasets and classify users into predefined clusters, enabling precise targeting features.
We develop performance reporting agents that facilitate the capturing of campaign metrics such as clicks, impressions, and conversions. These agents can be embedded within the AdTech platform for rules-based performance visibility.
We develop and integrate multi-touch attribution tracking systems that capture and link user interactions. Our custom-built frameworks connect programmatic ad delivery systems, affiliate marketing platforms, and publisher portals, enabling precise tracking and reporting.
Achieve high-speed operations by smoothly integrating AdTech software solutions with your existing CRM, ERP, and digital advertising management platforms, with our integration expertise.
Manage offers and performance from multiple affiliate platforms like ShareASale, CJ, and Impact in one place with our affiliate network integrations. We pull affiliate offers into your system dynamically, develop integrations to capture conversions and clicks via postbacks or S2S, and connect payout/commission data into your reporting systems.
We support all major server-to-server (S2S) and postback tracking mechanisms, so you can keep your existing tracking setup intact. We do that by capturing Click IDs, passing them to your advertiser or offer partner, and handling return postbacks.
Our Adtech software developers integrate CRM and AdTech platforms to synchronize all the lead, customer data, and campaign information for a unified data flow.
Make your campaigns better targeted with DMP integrations. We pull DMP audience segments into your campaign targeting, push campaign interaction data back into the DMP, and enable real-time audience sync for smarter bidding and personalization.
We enable transparent payouts through payment gateway integrations for automated payments, quick partner settlements, and commission tracking.
We specialize in achieving cross-channel attribution by linking CDP data with click and view data, and personalizing offers based on CDP-defined profiles.
We close the gaps and drive real results and revenue for publishers, advertisers, and MarTech teams tired of wasted spend and bottlenecks in advertising.
We help publishers facing challenges of ad inventory, fluctuating CPMs, by implementing advanced programmatic setups, header bidding, to ensure every impression delivers maximum revenue.
Adtech companies find it difficult to scale platforms while keeping pace with changing privacy regulations. We build compliant and scalable AdTech platforms with fraud detection and API-ready architecture.
MarTech is bogged down by siloed marketing data and the inability to personalize at scale. We develop solutions to unify customer profiles and enable AI-powered personalization.
Our turnkey Adtech solutions eliminate Ad spend waste due to poor targeting and fragmented audience data by unifying audience insights and delivering end-to-end attribution.
Track every click, action, and payout with our end-to-end AdTech development services.
Increase in productivity
Return on investment
Countries Served
5-star reviews
Adhere to international standards of compliance with industry-best GDPR/CCPA compliance tools in AdTech development services, custom-built for the programmatic advertising world.
We adhere to global privacy laws, including GDPR and CCPA. ensuring lawful user data collection, storage, and processing with built-in consent management.
Our platforms integrate IAB Transparency & Consent Framework (TCF) standards and certified Consent Management Platforms for privacy-first targeting.
We implement the Payment Card Industry Data Security Standard and SOC 2 Type II controls to protect sensitive transaction and advertising data.
We strictly adhere to Network Advertising Initiative guidelines for responsible online behavioral advertising and opt-out mechanisms.
Turnkey Ad operations made possible by combining human expertise with AI intelligence. Our AdTech operations specialists and custom AI agents scale every aspect of your advertising lifecycle, and make the most of the technology we build for you.
We develop AI-powered workflow agents that are guided by our human AdOps experts. The AI agents developed by our team translate input parameters into system-ready configurations, routing them to the correct DSP, SSP, or affiliate endpoints.
We develop audience segmentation agents that process demographic and behavioral datasets from your CRM, CDP, or third-party sources. These can be used to generate segmentation files and IDs that can be ingested directly into your AdTech stack for targeting.
Our developer builds automated creative generation and versioning tools using LLMs. These tools can be used to build ad creatives in multiple formats and variations, ready for direct upload into your ad delivery system.
We design budget allocation and inventory routing agents that interface with DSPs, SSPs, and affiliate systems, for dynamically adjusting spend distribution. Our operations staff oversee these adjustments for accuracy, compliance, and alignment with platform objectives.
We build monitoring systems that integrate with AdTech platforms to track impression, click, and conversion events in real time. Our solutions include automated alert configurations, KPI dashboards, and anomaly detection modules that can be embedded into your platform for continuous performance tracking.
We build and maintain integrations with platforms like Amazon, ShareASale, CJ, and Impact, enabling seamless data exchange for offers, conversions, and payouts. Automated link generation, product feed handling, and conversion event mapping are paired with operations oversight to ensure smooth daily performance.
As a leading custom software development agency, we’ve successfully delivered over 300+ projects by following a meticulous, well-defined process. From structured planning to rigorous development and seamless deployment, the experts at Tuvoc are dedicated to providing user-oriented software with all the functionalities you need.
The custom app development process starts with gathering project requirements and outlining the scope. We work closely with you to understand your vision and business goals, creating a clear blueprint for the entire project.
Our UI/UX experts create interactive and responsive designs tailored to your specific project needs. We focus on creating intuitive interfaces and visually appealing layouts that make your software easy and enjoyable to use.
Once the design is finalized, our team begins the development process. We conduct rigorous testing at every stage to ensure a high-performing, reliable, and smooth-running application.
The final step is to deploy the software on the required platform. We also provide constant support and maintenance to ensure it remains up-to-date and secure, helping you stay ahead of the curve.
Empowering all stakeholders in advertising through advanced tech-powered solutions and full-spectrum Adtech operations support.
Our next-gen development methodologies and expertise in the latest tech help us develop modern supply chain solutions that are built to adapt, think smart, and stay strong.
We follow Agile methodology, executing domain-specific sprints that focus on modules like procurement, warehousing, or logistics management so that you achieve faster go-to-market and higher user adoption.
We automate code review and security by integrating DevSecOps into CI/CD pipelines. Our developers ensure that security is built into every release.
We design supply chain systems as modular microservices where each service, i.e, inventory, shipping, payments, analytics, operates independently but communicates smoothly.
We use API-first development to ensure your software integrates effortlessly with ERPs, WMS, TMS, 3PLs, CRM, and e-commerce platforms, while ensuring data consistency and enterprise-wide system harmony.
In the fast-paced world of AdTech, success isn’t just about technology—it’s about building scalable solutions with a human-centric approach. At Tuvoc, our decade-long journey has been guided by a simple principle: to empower our clients with platforms that offer both power and simplicity. We don’t just develop software; we build partnerships, ensuring every solution we create delivers maximum value and a competitive edge in a dynamic marketplace.
Custom-built supply chain solutions and deep domain expertise to help enterprises modernize, scale, and outperform.
We offer niche supply chain engineering, where we architect custom supply chain solutions like TMS, WMS, OMS, and digital twin platforms, expertly aligned with sectors such as retail, logistics, and manufacturing.
Our prime focus is the elimination of data silos, and we achieve this through our integration-first design. Our API‑first, microservices‑based architecture ensures flawless connectivity with ERPs, IoT devices, TMS/WMS, CRMs, and eCommerce systems.
We embed AI, ML, IoT, and big data analytics into every module so that our clients gain predictive insights, not just reports. Our supply chain analytics capabilities have helped clients see a significant difference, especially in dynamic supply chains.
Our systems are built on cloud-native microservices and decoupled architectures so that every client we work with can scale their business easily across geographies, languages, and partner ecosystems.
We use DevSecOps-driven Agile sprints with robust CI/CD pipelines, automated testing, and SOC‑2‑level compliance for delivering high-quality software solutions that drive impact.
Our development sprint is aligned with real business KPIs like inventory turnover, delivery SLAs, cost per shipment, and order fulfillment, so that there is no compromise on quality.
AdTech software uses technology and software systems, and solutions for advertising. In this Adtech software development companies build digital tools and platforms to help businesses automate end-to-end advertising operations. This is done with the aim of helping advertisers, news portals, content websites, and affiliate networks to track every aspect of advertising campaigns. The systems usually needed are to solve pain points faced in media buying, real-time bidding, ad serving, targeting, tracking, and performance analytics.
Demand-Side platform, which is a platform for advertisers to buy digital ad space through real-time bidding, and Supply-side platforms, which are for publishers, are the most common examples of Adtech.
AdTech software benefits in automating most complex tasks like finding how many users clicked, what actions they took, what revenue was generated, etc. The whole idea of building Adtech software is to get maximum ROI by investing in technology. For this, Adtech development companies build turnkey Adtech solutions that automate tasks like media buying and performance tracking.
AdTech mainly focuses on paid advertising. There are tools for buying media, serving ads, and tracking performance, e.g., DSPs, SSPs, and ad servers. MarTech is Marketing Technology, and is related to using tools for email marketing, CRM, content management, and automation.
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