Tuvoc is a premier Demand Side Platform development company. We deliver sophisticated programmatic advertising solutions for advertisers, agencies, and media buyers with our DSP platform development expertise. Our Custom DSP Development services architect DSP solutions that power advertisers to access premium inventory across multiple channels. By building robust DSP infrastructure for our clients, we ease the complexity of modern advertising operations.
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Custom DSP Development services by Tuvoc cover all critical demand-side components, including ad bidders, a real-time auction module, distributed data centers, and campaign trackers. With dedicated teams of adtech experts, RTB engineers, UI developers, and more, we build successful programmatic advertising operations. Whether you’re building an in-house solution for direct campaign management or developing a white-label platform for client services, connect with Tuvoc experts to establish a demand-side platform for the ad tech industry.
Hire AdTech Expert
Need a complete, market-ready platform with your branding? Brand your programmatic advertising with a fully customizable white-label DSP. Launch your branded DSP platform with our comprehensive White-label DSP development services. Availing of the White-label DSP development services by Tuvoc solves all your challenges. Get full access to the source code along with technical support.
Visualize the power of artificial intelligence with our AI-driven DSP platform development services. Right from incorporating machine learning algorithms into campaign performance and predicting audience behavior to automating complex bidding strategies, our AI-powered DSP platforms can be a game-changer for your ad bidding business. Advanced AI/ML-based demand-side platform advertising capabilities include cross-device tracking and attribution.
We build a self-serve DSP that lets advertisers manage multiple ad exchanges through one interface. Advertisers have full control over their ad buying without needing third parties. With self-service DSPs, advertisers can buy quality ad impressions at scale with minimal effort. With a self-serve DSP, advertisers maintain ownership of their intellectual property.
Our DSP software design and implementation focuses on building robust, high-performing advertising platforms. Tuvoc’s Demand Side Platform (DSP) software design and implementation includes architecture design, core component development, user-friendly interfaces, data security, and compliance with privacy laws.
Our DSP integration services develop robust API connections with major ad exchanges, supply-side platforms, data management platforms, and third-party verification services. We also integrate the real-time bidding (RTB) protocols. We handle all technical aspects of integration, including authentication protocols, data formatting, and error handling procedures.
Proven Results from High-Performance Advertising Technology Solutions
A multinational e-commerce company managing large-scale digital advertising campaigns required a powerful demand side platform to gain full control over media buying, improve targeting precision, and maximize return on ad spend. Their existing third-party tools lacked transparency, flexibility, and advanced optimization capabilities.
The brand struggled with high acquisition costs, inefficient bidding strategies, limited audience insights, and delayed performance reporting. They also faced difficulties in scaling campaigns across multiple channels while maintaining consistent ROI and brand safety.
We developed a custom AI-driven DSP platform with real-time bidding, automated budget allocation, advanced audience segmentation, cross-channel campaign management, fraud prevention systems, and real-time analytics dashboards. The platform provided complete data ownership, transparent reporting, and seamless integrations with major ad exchanges.
A rapidly growing digital marketing agency required an enterprise-grade demand side platform to manage high-volume campaigns for multiple enterprise clients while maintaining performance, efficiency, and profitability.
The agency faced operational inefficiencies, rising media costs, fragmented reporting, and limited control over bidding strategies. Manual optimization slowed campaign execution and impacted overall client performance.
We built a scalable DSP platform featuring AI-based bid optimization, automated campaign workflows, cross-device user tracking, unified dashboards, advanced targeting algorithms, and seamless integration with major ad exchanges and data platforms.
A mobile app advertising network serving millions of daily users required a high-performance demand side platform capable of processing massive bid volumes while maintaining low latency and optimal campaign performance.
The network struggled with infrastructure bottlenecks, inconsistent campaign delivery, limited inventory visibility, and vulnerability to invalid traffic, especially during traffic spikes.
We engineered a cloud-native DSP infrastructure with distributed architecture, intelligent caching, real-time bidding optimization, fraud detection systems, and automated performance scaling. The platform enabled the network to execute campaigns efficiently at global scale with real-time performance monitoring.
Tuvoc Technologies delivered on time and was responsive. Their commitment to delivering high-quality solutions and forging long-term relationships with customers was outstanding. Following the platform launch, we observed a 40% increase in user engagement and a 25% rise in customer satisfaction.
Tuvoc Technologies delivered a secure and highly efficient web platform for financial management, boosting user participation by 40% and reducing transaction times by 50%. The team used Agile methodologies, was highly responsive, and quickly adapted to changes. The team's expertise stood out.
Thank you, team, for your service. You did a fantastic job. I've worked with many teams on software development projects, but this one gave me an overwhelming experience. You guys really gave us experience like family and friends, more than any professional relationship. Thank you so much again. Keep it up.
We have worked with Tuvoc for several years, and they have consistently delivered high-quality work on time. Their diligence, attention to detail, and proactive communication have made them a reliable partner in developing and maintaining our product's performance.
Thanks to Tuvoc Technologies’ work, the client saw a 40% increase in online transactions, a 25% increase in customer retention, and a 30% reduction in transaction processing time. The team was responsive, attentive, and customer-oriented. They maintained clear and consistent communication.
Our AdTech experts help you maximize ROI and gain full control of media buying through powerful, scalable demand side platforms.
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Our custom DSPs (advertising platforms) use AI to automatically bid for ads. This includes audience targeting and real-time bid price adjustments. AI-driven DSPs provide better results for advertisers.
DCO is futuristic, and its use in personalizing ads is increasing. It automatically adapts and designs in real time. It adjusts images and text and contextualizes your ads based on viewer profiles and online behavior.
We use privacy-compliant targeting methods based on first-party data and contextual signals. This approach aligns with evolving regulations to ensure safer targeting.
Tech like Dynamic Creative Optimization (DCO) automatically adjusts ad creative elements based on audience segments. We deploy AI/ML to refine audience segmentation.
We imbibe Real-Time Bidding (RTB) as an automated process in DSPs where advertisers can bid in milliseconds to display their ads when a user visits a website.
Cross-device tracking links user activity across phones, computers, and tablets. Our DSPs power centralized ad management and seamless cross-channel integration across mobile, streaming, web, and other platforms.
The DSP process starts when the advertiser defines campaign goals, targeting criteria, budget, and bidding strategy, then uploads ad creatives in the required formats. The DSP organizes all this information into a structured campaign framework.
When a user opens a webpage or app, Ad Exchanges and SSPs notify the DSP about available ad impressions that match the advertiser’s targeting parameters. This notification triggers the DSP’s evaluation process.
The DSP analyzes all data associated with the available impression. User behaviour, browsing patterns, context, and overall relevance to the advertiser’s target audience. This determines the impression’s value.
After analyzing the data and determining the impression value, the DSP submits a bid reflecting the advertiser’s offer to reach the user. This process takes only 100 to 150 milliseconds.
The Ad Exchange compares bids from different DSPs. It picks the highest bid that’s at least equal to the publisher’s minimum price. The DSP that wins the bid gets to show the ad to the online user who is on the webpage or mobile app.
When the bid is successful, the DSP displays the ad in the appropriate format and tracks performance by monitoring views, clicks, conversions, and user interactions.
The DSP ensures spending stays within campaign budgets. It continuously analyzes spending patterns, offers ideas for change, and helps advertisers use their budgets to achieve the best return on their investment.
Advertisers can turn raw data into valuable insights using built-in analysis tools. Our adtech developers build modules that provide detailed reports on ad campaigns.
DSPs use innovative fraud-detection methods to spot bot clicks, strange traffic patterns, and fake domains. The DSP safeguards the advertiser’s budget by ensuring only real human and valuable impressions are purchased.
Behind every project is a business challenge solved and measurable results delivered. Explore how our custom software solutions have transformed operations and created competitive advantages for our clients.
Increase in productivity
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As a custom software development company, our experts stay updated with the industrial compliances and security protocols to provide smooth performance and optimized workflow.
This compliance is designed to protect the personal data of California residents. CCPA compliance enables data accessibility, deletion, and provides full proof control over it.
Specifically for EU personal data, the GDPR ensures data security and explicit consent for the use of data. It also involves the rights of users to access and remove their personal data. It also implies strong data encryption methods and easy auditability.
For custom software development in the healthcare sector, implementing HIPAA compliance is necessary when dealing with patients’ data. Our experts aim to provide HIPAA compliant app development services to create advanced EHR systems, patient portals, and telemedicine software.
If your software handle credit card transactions, it must comply with PCI DSS requirements. It mainly involves securely storing and transmitting payment data, managing authentication, and performing regular security audits.
SOC 2 is the core compliance framework for custom software developed to manage enterprise data. Our software development process includes secure architecture, user access management, incident logging, and availability monitoring to meet SOC 2 readiness.
When building software for US government contracts or agencies, FISMA compliance is important to implement. It mandates strict security controls, system categorization, and continuous risk assessment. Our developers work within NIST guidelines, ensuring your custom software solution meets federal-level security requirements.
Custom software should be easily accessible to everyone, including users with disabilities. The WCAG and ADA require digital solutions to support screen readers, keyboard navigation, and visual accessibility features. We follow the comprehensive guidelines of compliance to make it legally compliant.
Our Multi-channel DSP development expertise covers the complete set of advertising formats and channels. We eliminate the challenges of different creative formats by developing multi-channel DSPs for agencies.
Our Display Advertising DSP features include advanced creative management, dynamic creative optimization (DCO), cross-device user tracking, cross-device attribution, and intelligent audience segmentation tools to maximize campaign performance and targeting accuracy across channels.
Our Video and CTV DSP capabilities include seamless connected TV advertising platform integration, video completion rate optimization, advanced viewability metrics, and premium inventory management to ensure high-impact brand engagement and superior campaign performance
Our Audio and DOOH DSP features provide programmatic access to audio and digital out-of-home inventory, hyperlocal targeting, day-parting and weather-triggered activation, foot traffic attribution modeling, and accurate audience verification and measurement to drive real-world engagement and campaign effectiveness.
Our Mobile DSP solutions deliver in-app advertising optimization, precise location-based targeting capabilities, mobile-specific fraud detection, and high-performance app install campaign optimization to maximize mobile campaign results and user acquisition.
We develop demand-side platform solutions using industry best practices and the latest technologies to maintain a competitive edge. Our process includes careful planning, agile methodologies, and thorough testing to ensure reliability and high performance.
In this discovery and planning phase, we conduct comprehensive business requirements gathering, define technical architecture, map system integrations and APIs, and establish performance benchmarks and scalability plans to ensure the platform is built on a strong, future-ready foundation.
Our development team builds the core DSP components including the real-time bidding engine, campaign management system, user interface and dashboards, and optimized database architecture to deliver a high-performance, intuitive, and scalable advertising platform.
We perform seamless third-party system integrations followed by rigorous performance testing, security testing, and compliance verification. User acceptance testing and continuous feedback incorporation ensure platform stability, reliability, and readiness for production deployment.
We configure the production environment, deliver detailed documentation and staff training, and provide ongoing technical support, system maintenance, and performance monitoring to keep the platform optimized, secure, and scalable over time.
With 10+ years in AdTech, our team builds effective advertising technology solutions across industries. We excel in programmatic advertising and create results-driven platforms through proven methods.
We have built DSPs that can manage 10K+ QPS. We create high-performance custom DSP platforms. We offer extreme flexibility to businesses seeking competitive adtech solutions.
Our DSP development process uses distributed computing and best practices to process millions of bids per second. With strong security and GDPR/CCPA compliance, we deliver fast, reliable, and transparent programmatic platforms.
Our team brings deep expertise in programmatic advertising and DSP development. We specialize in building high-performance DSP platforms with AI/ML capabilities.
Our DSP solutions focus on ROI and boost performance by capitalizing on ML algorithms. Capabilities include analyzing millions of ad opportunities per second, automatically adjusting bids, segmenting audiences, and optimizing creatives.
We don’t just deliver your DSP platform – we support it with tech help, updates, and optimization to keep it running at its best as your business grows and markets change.
A Demand-Side Platform (DSP) is a software platform that automates the purchase of digital ad inventory across multiple ad exchanges in real time. DSPs include core functions such as real-time bidding, automated auction participation with an instant bid analysis module, and a centralized campaign management module that spans audience targeting to budget allocation.
Building a custom DSP offers several strategic advantages over using off-the-shelf platforms. Long-term ROI is higher because you don’t have to pay high subscription or license fees. Also, custom DSPs are purpose-built and can be configured to meet the features, modules, and integrations required by businesses. Other benefits include: complete control over your data, competitive differentiation through a unique, custom-made DSP, and a highly scalable platform. Also, you won’t have to worry about frequent changes in structure, features, and modules done by third-party DSP providers.
A comprehensive DSP should include these essential features:
The development of a custom DSP follows this general timeline of 3-6 months for planning, architecture building, MVP development, testing, and launch. Compliance requirements across geographies, security audits, and advanced features and integrations can affect the timeline.
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