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Stay updated with articles that share practical tips, industry news, and thoughtful commentary on digital trends.
Executive Takeaways The Saturation Point:On-site inventory is mathematically finite; decoupling signal from surface is mandatory. The Arbitrage Opportunity:Retailer data creates…
EXCLUSIVE TAKEAWAYS Retail is Low Margin, Ads are High: RMNs exist solely to subsidize 5% retail margins with 90% media…
What AdTech Ops Really Looks Like Before Automation The programmatic industry hides a dirty secret: auctions happen in milliseconds, but…